{"id":104,"date":"2022-10-23T12:02:00","date_gmt":"2022-10-23T11:02:00","guid":{"rendered":"https:\/\/amazoniac.agency\/sl\/?p=104"},"modified":"2025-03-26T20:11:21","modified_gmt":"2025-03-26T19:11:21","slug":"black-friday-na-amazonu","status":"publish","type":"post","link":"https:\/\/amazoniac.agency\/sl\/black-friday-na-amazonu\/","title":{"rendered":"Black Friday na Amazonu"},"content":{"rendered":"\n<p>Leto\u0161njega oktobra je Amazon prvi\u010d predstavil jesenski Prime Day oziroma \u017ee drugi Prime Day v letu. Za mnoge Amazon prodajalce pa je bil Fall Prime Day samo uvod v eno najbolj pestrih obdobij spletne prodaje, to je Black Friday.&nbsp;<\/p>\n\n\n\n<p>\u010crni petek ali Black Friday je vsakoletno prednovoletno popustno obdobje. Mno\u017eica popustov in s tem tudi nakupovalna mrzlica ni prisotna samo na Amazonu, ampak prakti\u010dno v vsaki trgovini, tako na spletu kot v fizi\u010dnih trgovinah. Amazon prodajalcev pa ne \u010daka samo en dan, na katerega morajo biti pripravljeni. Black Friday je namre\u010d le pika na i celemu tednu, ki ga Amazon poimenuje Black Friday Week, takoj za tem pa sledi \u0161e Cyber Monday, ponedeljek kjer prednja\u010dijo popusti na elektronski in tehni\u010dni opremi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Zakaj se spla\u010da biti prisoten na Black Friday dogodku?<\/strong><\/h2>\n\n\n\n<p>V tem obdobju se na Amazon zgrne ogromna koli\u010dina kupcev. Gre za eno izmed najbolj pestrih prednovoletnih obdobij za prodajalce. Velika ve\u010dina prodajalcev vidi ogromen porast v prometu, ki ni omejen samo na en dan v novembru ampak se velikokrat zavle\u010de \u0161e globoko v december.<\/p>\n\n\n\n<p>To je obdobje velikih zaslu\u017ekov za marsikaterega Amazon prodajalca tako v Evropi kot ZDA, hkrati pa prilo\u017enost za pridobivanje novih kupcev in sledilcev va\u0161emu brandu.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kako se pripraviti na Black Friday na Amazonu?<\/strong><\/h2>\n\n\n\n<p>Spodaj najdete nekaj nasvetov, ki jih velja upo\u0161tevati, \u010de si ne \u017eelite zapreti vrat do najpomembnej\u0161ega dela leto\u0161nje sezone.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Inventory restock limits<\/strong><\/h3>\n\n\n\n<p>Preverite, ali na Amazon lahko po\u0161ljete dovolj visoko zalogo. To storite v Seller Centralu pod Shipments, kjer na dnu kliknete na Restock Limits in Storage Volume.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/amazoniac.agency\/wp-content\/uploads\/2022\/10\/amazon-inventory-restock-limits-storage-volume.png\" alt=\"amazon inventory restock limits storage volume\" class=\"wp-image-4454\"\/><\/figure>\n\n\n\n<p>Nekateri Amazon ra\u010duni omogo\u010dajo, da zaprosite za za\u010dasno pove\u010dan limit zaloge v Amazon FBA skladi\u0161\u010du, kar lahko storite s klikom na <a href=\"https:\/\/sellercentral.amazon.com\/gc\/fulfillment-by-amazon\/storage-limit-increase-request\" target=\"_blank\" rel=\"noreferrer noopener\">Go to Storage Limit Manager<\/a>.<\/p>\n\n\n\n<p>\u010ce poslujete preko modela FBM (Fulfillment by Merchant), je skrajni \u010das, da se z va\u0161im logisti\u010dnim partnerjem preverite mo\u017enost procesiranja ve\u010djih koli\u010din naro\u010dil.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Po\u0161ljite zalogo v Amazon FBA skladi\u0161\u010da \u010dim prej<\/strong><\/h3>\n\n\n\n<p>Pred Black Friday in Cyber Monday dnevi, so Amazon skladi\u0161\u010da izjemno zasedena. Roki za prejem izdelkov v skladi\u0161\u010de se lahko podalj\u0161ajo z nekaj dni na nekaj tednov.&nbsp;<\/p>\n\n\n\n<p>Zato priporo\u010damo, da izdelke po\u0161ljete v Amazon FBA skladi\u0161\u010da najmanj 7 tednov pred Black Fridayem. \u010ce izdelkov \u0161e niste odposlali, to naredite \u010dim prej. Upo\u0161tevajte pa, da so Amazonovi skrajni roki za prejem izdelkov naslednji:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2. november za Black Friday in Cyber Monday<\/li>\n\n\n\n<li>1. december za bo\u017ei\u010dne aktivnosti<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kako do dobre Black Friday prodaje na Amazonu?<\/strong><\/h2>\n\n\n\n<p>Za Amazon prodajalce je Black Friday eden od najpomembnej\u0161ih dni v letu. Zato je treba na to pripraviti tudi listinge in ogla\u0161evalske kampanje.&nbsp;<\/p>\n\n\n\n<p>Preveriti je treba, ali so listingi resni\u010dno kakovostni in bodo prepri\u010dali kupce. <a href=\"https:\/\/amazoniac.agency\/amazoniac-storitve\/dodajanje-in-optimizacija-listingov-na-amazonu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Optimizacija Amazon listingov<\/a> je pred Prime Day in Black Friday dnevi skoraj obvezna. Slabo pripravljen listing bo negativno vplival na va\u0161 CTR (click-through rate) in posledi\u010dno na ni\u017eje stopnje konverzij.<\/p>\n\n\n\n<p>Ravno tako pa je obvezen pravilen pristop pri ogla\u0161evanju. Amazon PPC oglasne kampanje je treba prilagoditi \u017ee pred ve\u010djimi dogodki, kot je Black Friday, saj si veliko obiskovalcev na Amazonu takrat samo ogleduje, kaj bodo kupili s popustom. Za va\u0161 ogla\u0161evalski budget to pomeni ve\u010djo porabo in manj nakupov.&nbsp;<\/p>\n\n\n\n<p>Ob dnevih, ko imate akcijske aktivnosti vklju\u010dene, pa si vsekakor \u017eelite, da so <a href=\"https:\/\/amazoniac.agency\/kako-do-vec-kupcev-z-amazon-ppc-oglasevanjem\/\" target=\"_blank\" rel=\"noreferrer noopener\">PPC kampanje aktivne in pravilno nastavljene ter da je budget primerno visok<\/a>, da vam ga ne zmanjka prehitro.&nbsp;<\/p>\n\n\n\n<p>\u010ce pa na Amazonu \u0161e niste prisotni, si <a href=\"https:\/\/amazoniac.agency\/amazon-prodaja-iz-slovenije\/\" target=\"_blank\" rel=\"noreferrer noopener\">preberite, kako lahko s prodajo preko Amazona za\u010dnete<\/a> \u010dim prej.<\/p>\n\n\n\n<p>Black Friday, Cyber Monday, Prime Day. To so najpomembnej\u0161i dnevi za Amazon trgovce. Leto\u0161nje leto je za marsikoga dosti bolj pestro kot kadarkoli prej. Zato je klju\u010dno, da se na tak\u0161ne dogodke dobro pripravite.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leto\u0161njega oktobra je Amazon prvi\u010d predstavil jesenski Prime Day oziroma [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":105,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nekategorizirano"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Black Friday na Amazonu - Amazoniac agency<\/title>\n<meta name=\"description\" content=\"Amazon Black Friday Week je eden od klju\u010dnih dogodkov, na katerega se Amazon prodajalci za\u010dnejo pripravljati \u017ee mesece prej. 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