{"id":114,"date":"2023-04-06T12:07:00","date_gmt":"2023-04-06T11:07:00","guid":{"rendered":"https:\/\/amazoniac.agency\/sl\/?p=114"},"modified":"2025-03-26T21:53:06","modified_gmt":"2025-03-26T20:53:06","slug":"amazon-seller-ali-amazon-vendor-racun","status":"publish","type":"post","link":"https:\/\/amazoniac.agency\/sl\/amazon-seller-ali-amazon-vendor-racun\/","title":{"rendered":"Amazon Seller ali Amazon Vendor ra\u010dun?"},"content":{"rendered":"\r\n

Amazon je najve\u010dja spletna tr\u017enica na svetu in ponuja odli\u010dno prilo\u017enost za podjetja, da dose\u017eejo \u0161ir\u0161o publiko in prodajo svoje izdelke na globalnem nivoju.<\/p>\r\n\r\n\r\n\r\n

Ko gre za prodajo na Amazonu, imajo podjetja dve mo\u017enosti: Amazon Seller ra\u010dun ali Amazon Vendor ra\u010dun. Obe mo\u017enosti imata svoje prednosti in slabosti, zato je bistveno poznati razlike, preden se odlo\u010dite, katero izbrati.<\/p>\r\n\r\n\r\n\r\n

Amazon Seller ra\u010dun<\/h2>\r\n\r\n\r\n\r\n

Amazon Seller account<\/a> je najpogostej\u0161i na\u010din za prodajo izdelkov na Amazonu za mala in srednje velika podjetja. S tem ra\u010dunom lahko podjetja objavijo svoje izdelke na Amazonu, upravljajo svojo zalogo in sama po\u0161iljajo naro\u010dila kupcem. Amazon zara\u010duna provizijo od prodanih izdelkov in druge stro\u0161ke, na primer provizija za po\u0161iljanje izdelkov kupcem in skladi\u0161\u010denje izdelkov.<\/p>\r\n\r\n\r\n

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\"amazon<\/figure>\r\n<\/div>\r\n\r\n\r\n

Prednosti Amazon Seller ra\u010duna<\/h2>\r\n\r\n\r\n\r\n

Ena najpomembnej\u0161ih prednosti Seller ra\u010duna je, da podjetjem zagotavlja popoln nadzor nad njihovimi opisi izdelkov in cenami. Prodajalci lahko prilagodijo tako opise kot slike<\/a>, nastavijo svoje cene in se odlo\u010dijo, kdaj bodo aktivirali promocije ali popuste. Ta raven nadzora je bistvenega pomena za podjetja, ki \u017eelijo zgraditi svojo blagovno znamko in vzpostaviti edinstveno prodajno ponudbo.<\/p>\r\n\r\n\r\n\r\n

Druga prednost Seller ra\u010duna je, da podjetjem omogo\u010da dostop do Amazonove \u0161iroke baze strank. S prodajo na Amazonu lahko podjetja dose\u017eejo milijone potencialnih strank, ki \u017ee nakupujejo na platformi. Ta pove\u010dana izpostavljenost lahko podjetjem pomaga pove\u010dati prodajo in razviti blagovno znamko.<\/p>\r\n\r\n\r\n\r\n

Amazon Vendor ra\u010dun<\/h2>\r\n\r\n\r\n\r\n

Po drugi strani pa je Amazon Vendor ra\u010dun namenjen ve\u010djim podjetjem in proizvajalcem, vendar pa je pristop k Vendor ra\u010dunu mo\u017een le preko povabila. S tem ra\u010dunom Amazon deluje kot prodajalec, podjetja pa Amazonu prodajajo svoje izdelke na debelo. Amazon nato izdelke prodaja neposredno strankam na Amazonovem trgu. V tem primeru gre za klasi\u010dno B2B poslovno razmerje.<\/p>\r\n\r\n\r\n\r\n

Prednosti Amazon Vendor ra\u010duna<\/h2>\r\n\r\n\r\n\r\n

Ena najpomembnej\u0161ih prednosti ra\u010duna Amazon Vendor je, da podjetjem omogo\u010da prodajo svojih izdelkov v velikih koli\u010dinah neposredno Amazonu. S tak\u0161nim na\u010dinom se podjetja izognejo lastnemu upravljaju zaloge, pripravi po\u0161iljk za kupce ali ukvarjanju s podporo kupcem. Amazon namre\u010d sam poskrbi za vse to, vklju\u010dno s po\u0161iljanjem, obdelavo naro\u010dil in storitvami za stranke.<\/p>\r\n\r\n\r\n\r\n

Druga prednost Amazon Vendor ra\u010duna pa je, da podjetjem omogo\u010da ve\u010dji nadzor nad njihovimi produktnimi listingi. Ustvarijo lahko napredne listinge s slikami, videoposnetki in drugo ve\u010dpredstavnostno vsebino, kar lahko pomaga njihovim izdelkom izstopati na trgu Amazon.<\/p>\r\n\r\n\r\n\r\n

Ravno tako kot pri Seller ra\u010dunu pa lahko podjetja uporabljajo Amazonove ogla\u0161evalske storitve<\/a> za promocijo svojih izdelkov in pritegnejo ve\u010d prometa na svoje produktne strani.<\/p>\r\n\r\n\r\n

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\"amazon<\/figure>\r\n<\/div>\r\n\r\n\r\n

Amazon Seller account vs. Amazon Vendor account<\/h2>\r\n\r\n\r\n\r\n

Glavna razlika med Amazon Seller ra\u010dunom in ra\u010dunom Amazon Vendor je stopnja nadzora, ki jo imajo podjetja nad svojimi izdelki. S Seller ra\u010dunom imajo podjetja popoln nadzor nad svojimi produktnimi listingi, cenami in dostavo. Nasprotno pa pri Vendor ra\u010dunu Amazon poskrbi za vse, vklju\u010dno z dostavo in podpornimi storitvami za stranke.<\/p>\r\n\r\n\r\n\r\n

Druga pomembna razlika med obema ra\u010dunoma je struktura stro\u0161kov. Pri ra\u010dunu Amazon Seller podjetja pla\u010dajo provizijo in nekatere stro\u0161ke, ki so ve\u010dinoma vezani na prodajo prek Amazona. Prodajalec je lastnik blaga do prodaje oziroma dostave kupcu. Nasprotno pa pri Amazon Vendor ra\u010dunu podjetja svoje izdelke prodajo Amazonu, Amazon pa jim pla\u010da fiksno, veleprodajno ceno za koli\u010dno, ki je naro\u010dena in dostavljena Amazonu.<\/p>\r\n\r\n\r\n\r\n

Katera je bolj\u0161a izbira za spletne prodajalce?<\/h2>\r\n\r\n\r\n\r\n

Odlo\u010ditev, kateri ra\u010dun je najbolj\u0161i za podjetje, je odvisna od ve\u010d dejavnikov, vklju\u010dno z velikostjo podjetja, naravo izdelkov in splo\u0161nimi cilji podjetja.<\/p>\r\n\r\n\r\n\r\n

Za mala in srednje velika podjetja z omejeno ponudbo izdelkov je Seller pogosto bolj\u0161a izbira. Ta ra\u010dun podjetjem omogo\u010da ve\u010d nadzora nad njihovimi listingi in cenami, kar jim omogo\u010da, da zgradijo svojo blagovno znamko in ustvarijo unikatno prodajno ponudbo. Poleg tega je Seller ra\u010dun stro\u0161kovno u\u010dinkovitej\u0161i, saj podjetja pla\u010dujejo le provizije za prodajo prek platforme.<\/p>\r\n\r\n\r\n\r\n

Za ve\u010dja podjetja s \u0161irokim naborom izdelkov in uveljavljeno prepoznavnostjo blagovne znamke je morda Vendor ra\u010dun bolj\u0161a izbira. Ta ra\u010dun omogo\u010da podjetjem, da prodajo svoje izdelke Amazonu, kar lahko zmanj\u0161a obseg dela, povezanega z upravljanjem zalog in dostavo. Poleg tega lahko napredni listingi in nekatere dodatne ogla\u0161evalske storitve, ki so na voljo prek Amazon Vendor ra\u010duna, pomagajo podjetjem pove\u010dati prodajo in prepoznavnost blagovne znamke na trgu.<\/p>\r\n\r\n\r\n\r\n

Treba je omeniti, da se nekatera podjetja lahko odlo\u010dijo za uporabo kombinacije Amazon Seller in Amazon Vendor ra\u010duna, odvisno od svojih potreb. Podjetje lahko na primer uporablja Seller ra\u010dun za prodajo dolo\u010denih izdelkov, medtem ko uporablja Vendor ra\u010dun za prodajo drugih. Ta pristop lahko podjetjem zagotovi najbolj\u0161e iz obeh svetov in jim omogo\u010di, da ohranijo nadzor nad nekaterimi izdelki, medtem ko zmanj\u0161ajo delovno obremenitev pri drugih.<\/p>\r\n\r\n\r\n\r\n

Izbira med Seller in Vendor ra\u010dunom je tako odvisna od potreb in ciljev podjetja. Mala in srednje velika podjetja z omejeno ponudbo izdelkov bodo morda ugotovila, da je Amazon Seller ra\u010dun bolj\u0161a izbira, medtem ko bodo ve\u010dja podjetja s \u0161irokim naborom izdelkov morda imela ve\u010d koristi od Amazon Vendor ra\u010duna. Ne glede na izbiro pa lahko prodaja na Amazonu podjetjem zagotovi dostop do obse\u017ene baze kupcev in pomembne prilo\u017enosti za rast in uspeh.<\/p>\r\n\r\n\r\n\r\n

Pri Amazoniac Agency sodelujemo tako s prodajalci, ki imajo Seller Central ra\u010dune in prodajalci, ki uporabljajo Amazon Vendor ra\u010dune. Po\u0161ljite nam sporo\u010dilo<\/a>, da skupaj pogledamo kam lahko popeljemo va\u0161o prodajo.\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"

Amazon je najve\u010dja spletna tr\u017enica na svetu in ponuja odli\u010dno […]<\/p>\n","protected":false},"author":3,"featured_media":115,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nekategorizirano"],"acf":[],"yoast_head":"\nAmazon Seller ali Amazon Vendor ra\u010dun? - Amazoniac agency<\/title>\n<meta name=\"description\" content=\"Ko gre za prodajo na Amazonu, imajo podjetja dve mo\u017enosti: Amazon Seller ra\u010dun ali Amazon Vendor ra\u010dun. 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