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Amazon is the largest online store in the world, which is why online and offline sellers are increasingly choosing to add it as their new ecommerce channel.
Our team of Amazon experts can help you put together a customized advertising strategy that will expose your products and increase sales on Amazon.com as well as on Amazon in Europe.
Increase visibility and profitability on Amazon
Companies with an online store that also use Amazon sales have a great advantage in increasing their sales. More than 55% of users start looking for products on Amazon. This applies to both, Amazon.com and increasingly to Amazon Europe.
But it’s hard to stay competitive if you only rely on organic searches.
Review of the existing advertising campaigns and setting a strategic approach
We thoroughly review your already existing Amazon PPC campaigns and look for opportunities for optimization. Together with you, we determine the key goals and KPI’s with which we will measure the success of Amazon advertising.
Keyword research
We examine how your customers search for your products and what products and solutions they are looking for. Based on this, we get not only keywords, but also phrases that can be used in Amazon PPC and Amazon SEO product descriptions. Keyword research is also an essential part of the listing preparation and optimization.
Bid management
We closely monitor CPC bids of your keywords when your Amazon ads are active. We manage them strategically, at the level of individual keywords and according to position, impressions, performance, etc. However, our goal is always to maximize visibility and clicks at the lowest possible cost of advertising (ACoS) and aligned to the set KPI’s.
Campaign monitoring and reporting
We send weekly and/or monthly reports on the status of your Amazon advertising campaigns. We compare the results with previously defined KPI’s and targets so that you get information that is relevant to your brand and your business.
Discover the benefits of Amazon advertising
Sales increase
Customers visit Amazon with the intention of making a purchase. With the help of advertising, you can more easily target customers who are ready to buy a product like yours.
Visibility at every step … err, click
Advertising can give you an instant boost in showing your product. Amazon ads are placed in important places, for example on the product detail page or on the first page of search results. The purpose of advertising is to attract the attention of the buyer or show your brand to the world.
Cost of ads management
You only pay for clicks on your ad. You can monitor the spending of advertising funds and the performance of ads in Campaign Reports in Seller Central. You can track what works and what doesn’t and adjust campaigns to increase the effectiveness of your ads.
Using different types of ads
Amazon sellers are encouraged to use a variety of ad types. Each ad format has its own strengths and together they can serve different goals. We keep all these goals in mind when we prepare an advertising strategy.
- Sponsored Products ads are suitable for displaying your products in search results.
- Sponsored Brands ads are suitable for brand and product awareness.
- Sponsored Display ads are suitable for targeting customers who are already ready to buy.
Ad targeting
Amazon ads (PPC) are tied to keywords or products (ASINs). For each keyword or targeted ASIN, the seller sets the maximum price they are willing to pay for a click. If they have the highest and most relevant bid at a certain moment, the ad is displayed when a certain keyword is entered in search or on a relevant product detail page.
Amazon advertising best practices
Sponsored Products
Use keyword suggestions and track performance to optimize future campaigns.
Target keywords that are most relevant to the products you are advertising.
Set the maximum bids per click you want to pay.
Sponsored Brands
Target the keywords most relevant to the products or brand you are advertising.
Maximize your ad impressions with phrase and broad match.
Use video to catch additional impressions.
Use catchy headlines to get more clicks and direct customers to your Amazon shop page.
Sponsored Display
Focus your advertising on products with an A+ content or good reviews.
Target multiple products, categories or interests that are related to your product.
Use remarketing to catch repeating customers.
Before activating the ads, make sure that your ad has a logo, additional image and a catchy copy.
Know your objectives
It is important that you know your advertising goals, as we will use these goals to create your Amazon advertising strategy.
If your goal is to increase sales, we will focus on converting clicks into orders.
If you want to promote your brand, we will focus on impressions and set reasonable CPC’s so that you can capture more keywords and get more visibility.
At the first consultation, we will review your objectives so that we can build an Amazon strategy that coincides with your desired results.
Which products should I advertise?
Choosing the right products is an important part that can help you achieve your advertising goal.
When using Sponsored Products ads, make sure that the product is always in stock and competitively priced, regardless of which product you choose to advertise. This significantly improves the possibility of obtaining a Buy Box and displaying an ad.
Preparing the product detail page
If you want to drive customers to your Amazon product page, make sure the descriptions are as good as possible. Here’s a quick overview of what you need to look for when preparing listings according to Amazon SEO:
- Accurate and descriptive product title with important keywords
- High quality and informative product images
- Relevant and useful product information
- Completed all 5 bullet points with included relevant keywords
- Added unused keywords to product’s backend
Amazon PPC advertising management
At Amazoniac Agency, we believe in an even-handed approach to Amazon advertising. You don’t need to fully develop your strategy right away. We therefore use the first few weeks as a period of testing and learning from your campaigns. We then use our findings to optimize the strategy and guide you towards long-term success.