5 Advanced Amazon Advertising Tactics to Boost Your Sales

Amazon Advertising has quickly become one of the most effective ways for businesses to increase sales and reach new customers. With over 300 million active customers on the platform, Amazon provides a vast and highly targeted audience for advertisers to reach.

In this blog post, we will explore five advanced Amazon Advertising tactics that can help boost your sales on the platform. These tactics are designed for businesses that are already using Amazon Advertising and want to take their campaigns to the next level.

Use Sponsored Products to target the right keywords

One of the most effective ways to increase sales on Amazon is to use Sponsored Products ads to target the right keywords. Keywords are the words and phrases that customers use when searching for products on Amazon. By targeting the right keywords, you can make sure that your ads appear in front of customers who are actively looking for products like yours.

To find the right keywords, you can use keyword tools like Helium10 or keyword.io, which provide data on the most popular keywords on the platform. You can also use tools like Google’s Keyword Planner and Ahrefs to find keywords that are relevant to your product and have a high search volume.

Once you have identified the right keywords, you can add them to your Sponsored Products campaigns. You can also use negative keywords to exclude certain words and phrases from your campaigns. This will help you avoid showing your ads to customers who are not interested in your product.

Use Dynamic Bids to maximize your ad performance

Dynamic Bids is a feature in Amazon Advertising that allows you to automatically adjust your bids in real-time based on the performance of your ads. This means that you can bid higher for keywords that are performing well and bid lower for keywords that are not performing as well.

To use Dynamic Bids, you need to set up a bidding strategy for your campaigns. This can be done using Amazon campaign bidding strategy feature, which allows you to set a target return on ad spend (ROAS) for your campaigns. The Rule based bidding feature will then automatically adjust your bids based on the performance of your ads to help you achieve your target ROAS.

Dynamic Bids can help you maximize the performance of your Amazon Advertising campaigns by ensuring that you are bidding the right amount for the right keywords. This can help you increase your sales and improve your return on ad spend.

Use automatic targeting to reach the right customers

Amazon Advertising offers a feature called automatic targeting that allows you to automatically show your ads to customers who are most likely to be interested in your product. This feature uses machine learning algorithms to analyze data on customer behavior and interests to determine which customers are most likely to be interested in your product.

To use automatic targeting, you need to create a campaign and select the “Automatic” targeting option. You can then specify products, targeting groups and other settings for your campaign. Amazon Advertising’s algorithms will then automatically show your ads to the customers who are most likely to be interested in your product.

Automatic targeting can help you reach the right customers on Amazon, which can increase the chances of your ads being clicked and your products being purchased. This can help you boost your sales on the platform.

Use Sponsored Brands to increase brand awareness

Sponsored Brands is a type of Amazon Advertising that allows you to display your brand logo, products, and customer reviews in a prominent ad unit at the top of the search results page. This type of ad is designed to increase brand awareness and drive traffic to your Amazon storefront.

To use Sponsored Brands, you need to create a campaign and select the “Sponsored Brands” ad format. You can then specify the type of ad format for Sponsored Brands. You can choose between promoting multiple products from an Amazon landing page, you can drive traffic to Amazon Store or you can promote your brand using a video.

Sponsored Brands can be a powerful tool for increasing brand awareness and driving traffic to your Amazon storefront. To use them effectively, it’s important to select the right keywords and product categories for your campaigns. You should also make sure that your brand logo, products, and customer reviews are all up-to-date and accurately reflect your brand.

In addition to selecting the right keywords and product categories, you should also use eye-catching visuals and compelling ad copy to grab the attention of customers. You can use high-quality images of your products, as well as catchy headlines and descriptions, to make your ads stand out.

Another important factor to consider when using Sponsored Brands is the placement of your ads. Amazon allows you to choose where your ads will appear on the search results page, so you can decide whether to prioritize visibility or engagement. If you want to increase brand awareness, you may want to choose a placement that is more visible to customers. If you want to drive traffic to your storefront, you may want to choose a placement that is more likely to be clicked on by customers.

Overall, Sponsored Brands can be a valuable tool for increasing brand awareness and driving traffic to your Amazon storefront. By selecting the right keywords and product categories, using compelling visuals and ad copy, and carefully considering the placement of your ads, you can maximize the effectiveness of your Sponsored Brands campaigns and boost your sales on Amazon.

Use Amazon DSP to reach customers outside of Amazon

Amazon DSP (Demand-Side Platform) is a tool that allows you to reach customers outside of Amazon through display and video ads on other websites and apps. This can be a valuable way to increase brand awareness and drive traffic to your Amazon storefront from a wider audience.

To use Amazon DSP, you need to create a campaign and select the “Display & Video” ad format. You can then specify the target audience, budget, and other settings for your campaign. Amazon DSP’s algorithms will then automatically show your ads to the customers who are most likely to be interested in your product.

One of the key advantages of using Amazon DSP is that it allows you to target customers based on their interests and behavior. This means that you can show your ads to customers who are interested in products like yours, even if they are not currently shopping on Amazon.

In addition to targeting customers based on their interests and behavior, Amazon DSP also allows you to retarget customers who have interacted with your brand on Amazon. This can be a valuable way to remind customers of your products and encourage them to make a purchase.

Overall, Amazon DSP can be a valuable tool for reaching customers outside of Amazon and increasing brand awareness. By targeting the right customers and using retargeting, you can maximize the effectiveness of your Amazon DSP campaigns and boost your sales on the platform.

Sell successfully with Amazon Ads

In conclusion, Amazon Advertising offers a range of advanced tactics that can help businesses increase sales and reach new customers. By using Sponsored Products to target the right keywords, Dynamic Bids to maximize ad performance, automatic targeting to reach the right customers, Sponsored Brands to increase brand awareness, and Amazon DSP to reach customers outside of Amazon, businesses can effectively boost their sales on the platform. You can read more about managing advertising campaigns at Amazoniac on our page with services.

At Amazoniac agency, we are specialized experts in Amazon advertising and we are sure that we can help you too.