Creating and optimizing Amazon listings

Amazon is the largest online store in the world, which is why online and offline sellers are increasingly choosing to add it as their new ecommerce channel.

Our team of Amazon experts can review your listings and help you optimize them, both on Amazon Europe and Amazon Americas.

By optimizing listings, we achieve the best possible ranking of keywords and thus better conversion. By increasing the conversion rate, we achieve two things that are very important for both the listing and the business.

Optimized listings mean better sales and better sales mean higher revenues. Better content leads to better conversion rates and sales, which in turn leads to increased visits to the listing, as Amazon rewards the most successful listings. These rank higher in Amazon’s search results, so they are seen by more buyers and thus lead to even more sales.

Working with our experts to optimize Amazon listings

Determining why one listing performs better than another, even though the products are similar, can seem like a daunting task, especially if you don’t know the details of Amazon’s algorithm.

With the help of tools, best practices and case studies, we can optimize your listings for you. In this way, we achieve a better ranking of the listings and achieve more efficient conversions than with listings that, for example, do not use quality images and videos.

We prepare a listing that buyers and Amazon want to see

Amazon is a search engine that focuses on buyers. It wants to offer the most relevant search results that will encourage customers to buy. Amazon’s main goal is, of course, to sell as many products as possible to as many customers as possible.

Therefore, it is understandable that those listings that are most attractive to buyers are the most interesting for Amazon. The more successful the listing, the more conversions and profits – for both the seller and Amazon.

Amazon therefore designs its algorithms and search engine optimization in such a way that it “rewards” listings that best meet the wishes of customers. Amazon offers sellers several key content areas that we can use to attract buyers and optimize product listings: title, bullet points, product description, images, videos, A+ content and backend search terms.

If these areas are coordinated with each other customers convert sooner. At Amazoniac Agency we will pay all the necessary attention to all content areas:

• Researching and focusing on keywords that are most relevant to your product and that consumers are searching for.
• Preparation of clear, descriptive texts that customers can easily understand and with the help of which they can make an informed purchase decision.
• Preparation of attractive, informative product images and videos that attract the customer’s attention, and at the same time make it easier for customers to imagine the product’s benefits and features.
• Preparation of the listing with the help of A+ content for a more interesting and detailed presentation of the product.

In this way, we create a listing that simultaneously meets the wishes of the consumer and creates content that Amazon also likes and pushes higher on the organic rankings.

Keyword research – the basis of optimizing Amazon listings

Relevant keywords are the foundation of Amazon listings. If the foundations are solid, the listing will do great – it will appear in the top positions of search results and lead to conversions. Otherwise, only a few buyers will see the listing.

Our job is to make sure that the listing is placed on a solid foundation.

We will perform a thorough keyword analysis to select the keywords that will best suit your listing. We will research the keywords and include in the listing the ones that Amazon customers use most often when searching for products similar to yours. Our copywriters will smoothly include the keywords in the listing and you are already well on your way to better optimization.

Drafting texts – creating a strategic message for your product

The content included in a listing has the biggest impact on Amazon’s search results ranking – understandably so, as it’s the element that buyers come in contact with the most. Preparing well-written content that strategically includes your main keywords is paramount to optimizing your listing for better search rankings and conversions. We can help you here.

Our writers understand Amazon’s unique buying journey and follow Amazon’s recommendations and copywriting restrictions to create strategic content that appeals to Amazon’s algorithm and influences consumer purchasing decisions.

Our writers can help you prepare creative and engaging texts for your listing:

• Product title: This is the part of the listing that buyers see first. That’s why we carefully craft each headline to attract customer clicks while also including the most important keywords.
• Product Features/Bullets: Informative and concise bullet points briefly introduce your product to the buyer. And since many buyers will stop there and not check out the detailed product description, feature indents are essential for conversions.
• Product description: In the description, we explain and supplement the information that we have already covered in the title and indents. In this way, we offer buyers a complete overview of your product, while at the same time using keywords as effectively as possible.
• Back-end search terms: We review keywords and find out which ones are most important, then adapt them for Amazon’s backend.

Creatives – should attract the customer’s attention

When it comes to optimizing Amazon listings, words are only one part of the story. Since online buyers cannot touch and try the product as they can in a physical store, product photography has a very important task: to bring the product to life before the buyer’s eyes. High-quality creatives, along with the text, support the product presentation and drives more clicks and consequently higher sales.

Our team will prepare beautiful product images that will enable customers to have a complete and authentic review of your product. We focus on informative and compelling product photography that can:

• present a 360-degree view of your product,
• show opportunities how to use the product,
• show the user how your product can be integrated into his life,
• give the user a sense of how big the product is,
• display important product details, benefits and features.

Improve your listings with A+ Content

Amazon has bundled advanced content under the name A+ Content, and it is available to all sellers using the Brand Registry.

The A+ platform allows sellers and vendors to present their product in more depth, clarify the description and highlight additional images and videos. This supplemental content is important for improving conversion rates while reducing bounce rates.

Have you considered expanding your Amazon sales internationally?

Perhaps the American market will be more suitable for your product, but on the other hand, the European market is not yet so saturated. Together we will choose markets where you will have less competition and more sales opportunities.

With Amazon Europe, you can be present in the following countries:

Austria
Belgium
Bulgaria
Cyprus
Czech Republic
Denmark
Estonia
Finland
France
Greece
Croatia
Ireland
Italy
Latvia
Lithuania
Luxembourg
Hungary
Malta
Germany
The Netherlands
Poland
Portugal
Romania
Slovakia
Slovenia
Spain
Sweden

Our services for A+ content include:

• determining what supplementary content is the right approach for your product,
• preparation of titles and descriptions of your product,
• preparation or selection of a proposal for A+ content,
• preparation of high-quality photos that present the details of the product and follow Amazon’s guidelines,
• optimizing descriptions that will be attractive to buyers,
• placing products on various Amazon marketplaces, thereby reaching as many customers as possible.

With our services, you can expect the following results:

• better product exposure,
• fewer returns,
• more sales,
• customer satisfaction,
• better organic ranking in the Amazon search engine,
• high quality listings.